FDA says Juul can continue to sell tobacco and menthol e cigarettes The FDA is allowing vaping brand Juul to keep its e cigarettes on the market. Studies from Juul show its e cigarettes are less harmful for adult smokers, who can benefit from switching completely FDA orders Juul e cigarettes off the market in the U.S. STAT The Food and Drug Administration has authorized Juul Labs to keep its e cigarettes on the market, a major reversal after the agency completely banned the company's products in 2022.